Notes about Website Design, SEO, Online Marketing, and anything between and beyond
Is Google Business Listing More Important Than Your Website?
Some people firmly believe that a Google Business listing is all you need. Others think that your success will be determined solely by your website. So, which one is it? The truth is, each of these marketing tools is valuable. They can each help you generate client...
Single-page vs. Multi-page websites
Over the years, single-page website design has become trendy and popular. They’re often visually appealing and impressively designed with large images and lots of information added on a single, easy-to-navigate page. A single-page website design is clean, easy, and...
Sometimes “No” is The Best Answer
A few months ago I had to remind myself of the “Not Everyone is a Client” Rule and turn down someone who was interested in working with me using both my website design and local SEO services. A man called looking for a web designer and SEO person to help him...
Gratitude at the time of Coronavirus
That is me. Why does this picture mean so much to me? We all take small things for granted, like tying a knot or driving a car. We learn how to do it, and after a while do not think about it anymore. But suddenly, nothing works as it used to.That is what happened to...
How to create a moodboard
A moodboard in the web design process is a really powerful element to communicate feelings and information that can be hard to describe. It allows a new client to show what images, colors, graphics or typefaces she likes without searching for hours and hours and...
DIY your SEO – presentation
Our beloved Lysa Miller, 3 Media Web invited me to do a presentation for her amazing MetroWest Women Networking event. I was happy to accept the invitation because doing a SEO workshop for small businesses was one of my yearly goals. I have learned so much, over the...
How to edit an image in WordPress
Do you quickly want to edit an image for your business blog post, but you do not have any app or software to do it. Don't worry. WP has a tool that lot of people don't know about. There is not a lot you can do with it, but sometimes that is enough.It can: Crop images...
Worcester Historical Museum
This Worcester Historical Museum is the only institution devoted entirely to local history and artifacts. The scope of their collection ranges from colonial to twentieth-century, encompassing manuscripts, textiles, paintings, and ceramics. In 1875, Samuel E. Staples,...
Worcester Art Museums
Founded in 1896, the Worcester Art Museum (WAM) has an impressive and unique collection of more than 38,000 works of art. There are 51 centuries of art and culture at the Museum. Visitors to Worcester are often told “you must see the John Woodman Higgins Armory...
Why you do not need a web designer
Most future business owners know that they need a website to show that they exist. So they hire a local web designer to build an awesome looking site. A good web designer will have a discovery period when they ask a lot of questions about target customers, current...
How not to lose your domain name?
My post ideas comes from issues that my web design clients encountered over the years and they needed help to resolve it. Website domain name You buy a domain name once, which you hopefully pay for an extended period of time, say 5 years. You have your website done,...
7 Small Business Marketing Ideas on a Limited Budget
Who can blame solopreneurs, entrepreneurs and small business owners for looking thoroughly at where they spend their marketing dollars? The options seem countless, and some strategies work better than others. Below, I gathered seven free and low-cost ideas for...