Our beloved Lysa Miller, 3 Media Web invited me to do a presentation for her amazing MetroWest Women Networking event.
I was happy to accept the invitation because doing a SEO workshop for small businesses was one of my yearly goals.
I have learned so much, over the last couple of years, studying various website source codes, which were designed either by professional web designers or amateurs. In mind educator mind summarized most mistakes and badly wanted to tell people about. So I already had a presentation in my mind when we started talking about the event with Lysa.
I just had to choose a good name and the title became: DIY your SEO.
What businesses need to know about Google-friendly websites
The presentation was about the major mistakes people make building a website and don’t know anything about how Google works and how Google goes through the content on a single page.
- The audience learned about the Heading element (h1, h2, h3)
- Learned a little about Image optimization
- The importance of page title and descriptions
- Why they need to add a location to their website
- The importance of NAP ( business name, address, phone number)
- The pros and cons of starting a blog
Starting a website project on your own?
Writing great content and creating a website and keep all the tools and advises in mind is really difficult. There are different professionals who are specialized in each of the small pieces.
There are people for Marketing Strategy, Content Writing, Social Media, Website Design, Content Strategy and SEO and you name it, it exists and people are great doing it.
But small business owners want to do all of these on their own. They learn how to design websites, they write a copy for their home page and services page, they take pictures, the write social media posts and blog posts.
They do it all!!
Congratulations to all of you who are doing it all for your small business!
If you think you need some help with your website SEO, ask for a 2-hour SEO consultation because it will help you a lot!
