Favicon for your website? What is it?

Have you heard about the Favicon in term of website design but you have no clue what that is?
If you are like me who likes to have many tabs open in a browser, favicons are our best pals to find the right tab to click on.

Favicons are 16 x 16 pixel small icons that usually contain the tiny version of your logo or the first letter of your brand to represent your business. Favicons are used to mark tabs in your browser, bookmarks, search histories and even search results. In your Google Chrome browser history, favicons are the only thing differentiating each link from the other.

favicon for small business websites

Favicons are like your website’s symbol. They make your site easy to recognize across multiple browser tabs.

Most WordPress website template offers you to add your favicon to the website, but favicons are not the regular .jpg or .png files but need to be created differently. Don’t worry there are easy solutions for non-geeky, non-designer people to create these. Just search for “favicon generators” and you will find plenty of websites that offer this service for free. This is my personal favorite favicon generator. It offers multiple options to download, like different apps and mobile browser use different size favicons. You can also use one of their icons in case you do not have a logo.

If the WordPress template does not offer favicon option, just search for a plugin and boom! you can add your own. All in One Favicon

Who are the best clients for your business?

When I start working on a new website, I ask the clients about their target audience. Most of them are not sure about who they really want to sell their product.
They want to sell the product or the service for whoever needs it. But who needs it and why?

Whether you sell water filters or acupuncture service, you need to understand your customer if you want to maximise your sales.

  • Who are you selling to?
  • Why should they buy your product?
  • Why do they need your pilates class or service?
  • What do they gain?
  • What problem you need to solve for them?

Knowing your target audience is the key for a good website and for a good marketing strategy.

Start to list all the different types of customers that suffer from the problems you solve.
target audience

  • Are they between 30-50 years old?
  • Are they mostly male or female?
  • Are they married?
  • Do they have kids?
  • Had they recently had an accident?
  • Are they living in a town or a big city?
  • Do they have grandkids?

Paint the picture for yourself and put it in writing so you can go back and evaluate your target audience once in a while.

But get back to the website design!
I need this information because the color, the layout, the design, the right pictures will be based on the target market.
The more specific it is, the easier to make a design that will capture their attention.

Does your website appealing to your specific target?  Do they found you and contact you?
I can help! 

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What is One Time SEO?

I like to launch websites. <3
But the final goal of a website is to make it visible for the public and let it work for the business which paid for it.

I offer One time SEO service for companies working with me. I get the question all the time if that service is enough to put a website front page of Google.
The short answer is No, it is not enough to put a website to Google front page.
One time SEO removes the “roadblocks” and create a nice clean path for Google to scroll the website from page to page. There is a list of items that included into my One time SEO service.

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Resources for website analytics

There are a couple of ways to measure how your website is ranked by Google.

I would like to help you to measure your own website rank, so there are some tools for you to use!

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5 Website Essentials

Is your website making the grade?

As a Website Designer, I’ve evaluated number of websites over the years; and while no two websites are exactly alike, there are a number of recurring website errors.

I’d like to share with you the 5 most common website mistakes.

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New eCommerce website for small business

New eCommerce website for Helmet CoverThere is a new exciting product coming to the US market from the EU and we designed eCommerce website for the company, Helmet Cover USA.  The website is on WordPress platform with WooCommerce plugin. WooCommerce is easy to add to your current WordPress site, but the best is to get a new WordPress theme with incorporated WooCommerce and customize it for your needs.
In this case, we do not have a lots of products and product categories, but the site needed to be optimized well for these unique items.