Is your website making the grade?
As a Website Designer, I’ve evaluated number of websites over the years; and while no two websites are exactly alike, there are a number of recurring website errors.
I’d like to share with you the 5 most common website mistakes.
1. MOBILE RESPONSIVENESS
One of the biggest problems is when a website that is NOT mobile friendly. When someone is searching a non-mobile website, on a small screen device, they see the site as it appears on a much larger desktop monitor making it very difficult to read and navigate. In addition, Google started penalizing non-mobile friendly websites, by bumping them in mobile searches.
Over 50% of the searches nowdays happend on mobile devices, it includes phone and tablets in different sizes.
2. OPT IN FREEBIE
Your website visitors come to your site with one motivation: What’s in it for me? If you want to build your email list, you have to offer an incentive for visitors to signup.
Offer items such as a free eBook, checklist, video or anything that would appeal to your specific target audience.
3. HEADSHOT
Clients and customers like to see who they’ll be working with. If you provide a service for clients, where trust is very important, such as a Business Coach, an Acupuncturist, or where you are entering your client’s home, such as an interior decorator or handyman, add a headshot to your website.
Be sure your photo is taken by a professional, not a snapshot from your phone. If you want to save money, checkout Groupon or LivingSocial.
4. PROPOSITION
Within 5 seconds of reaching your website, a visitor should know what you do and how you can help.
5. CTA – Call To Action
A “Call to Action” or CTA guides your website visitors on what to do next. CTA examples include:-
• Newsletter Signup
• ”Buy Now” button
• Check out our Products & Service Offerings
• Book a Consultation
