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Turek Web Design was named a local expert of Worcester, MA on Redfin. Check out the article we were featured in: 8 Most Affordable Worcester, MA Suburbs to Live In Redfin
Turek Web Design was named a local expert of Worcester, MA on Redfin. Check out the article we were featured in: 8 Most Affordable Worcester, MA Suburbs to Live In Redfin
The entire point of having a website is for visitors to contact you and become your client. In order for them to contact you, you should provide a way to do so on your website.
Are you wondering whether you should use a contact form or display a simple email address?
Both methods can work, but here are some reasons why a contact form could be better.
The most common features on websites are contact forms. No matter how small the company, they likely have a contact form.
Multiple email addresses can be added to the form to receive emails. This is useful for bigger teams so that the right people get notified immediately.
Showing a plain email address on your website is asking for spam. Who wants to do that?
Spambots search the internet for email addresses to add to their mailing list by recognizing the @ symbol. A contact form safeguards your email address and lets you add additional spam prevention measures like Google reCaptcha. (you know, the find the traffic lights kind of things)
With a contact form, all a user has to do is fill out the form and click the submit button.
If you display an email address, the user has to copy it into an email software before writing a message.
If a user sends you an email, they can also request to be added to your email list so it can grow. Who does not want to do that?
This is my favorite benefit of a contact form. You can have a form that asks for more than just the name and message. Some of the questions I ask prospective clients on my website’s contact form are:
I believe that the more you learn about a prospective client before the first phone call, the better.
Recently, I created a website for a local construction company where the contact form filters prospective clients based on their location, project size, and budget, saving the owner a lot of time with clients not in his target audience.
Are you now convinced that you need a contact form? All website platforms—Wix, Squarespace, Weebly, or WordPress—offer contact forms nowadays to easily add to your site. WordPress provides plenty of different plugins for both simple and complicated forms.
Next time I will post about where to place the Contact forms. Stay tuned!
Did you know that I offer Website Evaluation?
I take your not-money-making website apart, find the issues, and explain how to fix them DIY.
Everyone has an Instagram account these days. If you operate a business of any type, your social media platforms are essential for connecting with both potential and present customers. Social media is a powerful tool if it is leveraged right. Each platform has tools that are designed to help you leverage its power to reach and connect with your audience.
That’s what LinkTree is to Instagram. With the help of LinkTree you are able to connect your audience to other accounts; to a landing page, to an article, to a shop or a signup page or your other social accounts.
However, it is not in your best interest to use LinkTree when it comes to your site.
LinkTree is a tool inside Instagram. Since Instagram only allows a single link in your bio area, LinkTree offers you a way to store all your links in one place. Then you put the link to your list of links in LinkTree in your bio. From this one link, you are supposed to be able to grow your followers and increase traffic to multiple links. LinkTree provides room for several links based on the package you purchase. You can include your Amazon affiliate link, your website, and your Facebook pages too. All your links housed in one link sounds wonderful, doesn’t it? There’s just one problem.
LinkTree is not good for your website SEO!
If you don’t have a website, you are fine using LinkTree, because there is no better alternative. It will work for your purposes, help grow followers, and send them to your other social sites, etc. But if you have a website and you’ve filled it with great content and useful information, you do not want to use LinkTree.
Here are 10 reasons why:
Use your own website and create your own version of LinkTree inside of your website.
You get the benefit of sending traffic to your site instead of letting LinkTree get the traffic you have created. Traffic to your site is great for its SEO. Why is that important? Ultimately, organic traffic generation increases your conversions and sales. You can use Google Analytics to find out exactly how many visitors you are getting from Instagram.
That just makes sense, right?
You spent your effort, time, and money on creating your brand. When you set up your Instagram landing page, you kept all that consistent, right? You’re creating an image. You probably used your logo to build brand recognition and used professional images to tell your story. It took a lot of work to create a consistent story and connect your products and services to users. It wouldn’t make sense to give that all away. Leverage your IG account for YOUR benefit.
LinkTree is fine if you are just starting out and you need a place to put your links. However, if you are serious about leveraging social media and using it to create brand recognition, increase your followers, and make more sales, you will benefit more from using the link to your website in your IG bio. If you want to, you can create a landing page that houses all your links. It would serve you as well as LinkTree, but provide you with a lot more!
Summary of services: new website design | responsible and mobile-friendly layout | SEO implementation
The construction industry is growing at a rapid pace, but without a well-designed site, companies are getting left behind.
Tridome Structures owners realized that they need a new website to support their sales team effort to reach new clients and new industries.
Tridome Structures LLC’s previous website did not provide much information about the company and its offers for different industries. We needed to structure the website 20+ pages and showcase all the amazing projects they have done around the USA and Canada.
The company already had their market research and copywriting for the website, which was a great help.
Our project was to take the copywriting and the market research and create a brand new website, which supports the sales team and gives tremendous information for different industries looking for steel buildings.
The new website includes individual pages for each industry and explains the benefits of using steel for large outdoor buildings.
Client: Tridome Structures LLC
Turek Web Design has been a true asset for our company. Our new webpage is dynamic and professional. Working with Monika has been a true pleasure. She is extremely responsive, accommodating, knowledgeable and always comes to meetings with great suggestions while taking in the needs of our company and the design we were striving for. Our team would highly recommend Turek Web Design for all of your design needs!
You’ve probably found yourself spending more time online lately. Since you are searching, working, or socializing more than usual, you may have noticed a lot of buzz about blogging. Blogs are not new they got their start in the late 90s. They started out more as an online journal. But over the last few years, they’ve evolved into an integral part of businesses both small and large. It may surprise you to learn that blogging can provide numerous benefits for your business. Here are six reasons why it’s important to maintain a business blog.
Ultimately, your blog posts will need to provide your audience with value-rich content. Most business websites use blogs as a way to drive more traffic to their sites. Blogging is an ideal way to increase your search ranking. There are basically two main ways a blog helps search engine optimization.
You as a business owner can think of blogging as a direct communication channel with your audience. It can be leveraged to keep customers and potential customers in the loop about your business. Your website content is more straightforward and practical. A business blog is more flexible and casual making it easier to connect with customers. You can share updates in such a way that it demonstrates who you are and not just what you do. It’s the perfect space to go into more depth about your products and services, comment on industry trends, and share timely content.
A business website does a great job of presenting customers with the information they need. It’s only one-way communication. Customers don’t usually have room to ask questions, start a conversation, or comment. This is what gives a blog power. It can be designed to give your customers a voice. You can encourage feedback and discussion in the comment section of a blog. When you engage in great conversations with customers, you build trust, rapport, and authority for your brand. You also get to see your business from their point of view so you can make improvements where necessary.
Relevant content gives you the space to go into more in-depth explanations about your products or services. You have room to discuss how they are used and their advantages. You can share reviews, provide case studies, explore some of the specific benefits, or provide “how-to” guides with your target audience. This type of content helps to establish your company as an authority in the industry. This builds a knowledge bank; it also helps breed creativity and innovation. When you provide readers with deeper, more complex information on your posts, you are more likely to generate more ideas.
Search engines index blogs separate from the rest of your site. This provides a great opportunity for it to generate leads if you add a CTA or “call to action” to each post. This can be as simple as asking the reader to give you a call or schedule an appointment. It can also be an offer such as a free eBook, template, free trial, or some other type of content that visitors are willing to trade their information to receive. It’s not difficult to develop a CTA and involves just a few steps.
You’ve got the lead and they receive valuable information in exchange.
Now you ask how to write a SEO friendly article?
The term branding doesn’t just mean your logo and slogan. Branding is now used to refer to how customers and potential customers respond psychologically and emotionally to your brand. Your blog should be a reflection of your brand and it should incorporate the same slogan, color scheme, and motifs as your brand and your website. You’ll want to continue solidifying your branding that you’ve used on your website and social media platforms. This helps keep your brand consistent. Maintaining a blog helps build your brand identity as it becomes an extension of your brand on a level customers can easily engage.
These are just six great reasons why consistent blogging is important to your online presence. As a matter of fact, blogging as a business entity hasn’t ever been more important than it is right now. Your business could experience more leads, more site traffic, well-established industry authority, and a better relationship with your customers. If you haven’t been blogging, then now is a great time to start. If you have been blogging there’s never a better time than now to make the most of it to increase your online visibility. Developing an effective blogging strategy can be just the boost your business needs!
In a few seconds of landing on your website, your potential customers have already had their first impression of your company. Your home page is like your home entry door, visitors do not stay there for long, but they expect it to be cleanly kept, and welcoming. Let’s see what do you need to create great home page content?
Keep in mind, attention span is short.
Your home page content needs to give them a clear sense of who you are and what you do and invite them to explore additional pages, learn more about your services. If your page is not what they expected and do not have a clear message, they will leave immediately.
The homepage is to grab attention, warm up your audience, take them on a user journey, to create credibility so at the end of the page your visitors trust you and will be ready to take action.
People find it easier to talk about the different services they offer, but if you offer more than one service, then the homepage is not the best place to go into details. You will have plenty of space on the services pages to explain what you do.
Here are a few key things to make your homepage better.
It sounds simple, but many business owners do not have a defined audience in mind. So ask these questions first.
If you are able to answer these questions, that helps you to figure out what content and messages your audience will care about. Once you know your audience, it is easy to connect with them.
(Marketing Evolution has a great article on why it is important to decide your target audience)
You can have the sleekest, most stunning website design, but if visitors can’t understand what you do within seconds, you’re going to lose them. Your top message is the attention-grabbing topic that makes them stop scrolling and pay attention to you.
Take a look at this header. Uber’s website is very clear about what it can do for people who are looking for work. The drivers are the main target, they can get all the information within reach from the top section of the website.
The value proposition is a statement that explains why people should choose your service over that provided by your competitors.
This should identify all the benefits that your services or products offer and describe what makes those benefits valuable. It should be easy to understand, define what you do, make it clear who you want to work with, and explain how you solve their problem.
Knowing your target audience, you will understand the problems they face. Being specific about what problem your product/service solves for them helps too.
Like:
Outdated old website? – We provide modern, user and mobile-friendly websites for local businesses.
Great website but no traffic? – We can improve website visibility with search engine optimization.
Need Google Business Listing? – We can help with GMB optimization.
There are very few businesses that do not have fierce competition. Tell visitors what sets you apart and why they should use your service instead of the other guy’s similar one. Be more accurate than, “We have the best people” or “We have the most efficient process”. Make it clear what makes you different, and be specific.
People trust real people. Show them customer success stories. Be short and specific.
You can grab a couple of testimonials from your Google Reviews and add them to your home page. I prefer adding testimonials spread out across pages, rather than dedicating a page solely for them.
If you can, add names, companies or, logos to strengthen your credibility.
Search engines look for keywords to determine where to place you in their directories or listings. Make sure your home page content includes words associated with your business and more importantly that your prospect is likely to use looking searching for help.
You need words and the right words.
Search engines do not care about your website layout, or background color, or images. Therefore some professionals, like photographers have a hard time ranking their websites, which are full of images, but lack words.
A search engine-friendly home page needs a keyword-rich content copy.
The goal of your website is to get visitors to take action. The best way to create buttons using action verbs like, Buy Now, Sign Up, Download this, or that.
Make your website mobile-friendly, and easy to navigate. Your visitors should be able to instantly determine where to locate the information they need. My approach to home page design is to add as much info as possible to the home page. Mobile users scroll up and down easily, but it is harder for them to click on the menu on the top.
The home page should promote your inner pages with easy hyperlinks or buttons.
Images reinforce the message. Have you heard that “an image is worth a thousand words”? Most of the time visitors do not read all the words but scan the page to look for clues. Therefore it is good to use images. Visitors can emotionally connect to images and that is what makes it so powerful. Unique images grab attention easier than words.