You’ve probably found yourself spending more time online lately. Since you are searching, working, or socializing more than usual, you may have noticed a lot of buzz about blogging. Blogs are not new they got their start in the late 90s. They started out more as an online journal. But over the last few years, they’ve evolved into an integral part of businesses both small and large. It may surprise you to learn that blogging can provide numerous benefits for your business. Here are six reasons why it’s important to maintain a business blog.
Quality Content Helps Drive Traffic to Your Site
Ultimately, your blog posts will need to provide your audience with value-rich content. Most business websites use blogs as a way to drive more traffic to their sites. Blogging is an ideal way to increase your search ranking. There are basically two main ways a blog helps search engine optimization.
- A business blog gets updated regularly. Every time a new blog is posted, it offers another opportunity to make your site more visible to your potential clients. Search engines tend to take notice of sites with fresh content. Well-optimized content can help your site appear in search engine results for a variety of search terms. This ultimately brings more visitors to your website and over time, gradually increases traffic.
- Blogs can be beneficial for increasing your social media performance. When you have blog post content that adds value, is compelling and engaging, users tend to share it across social media outlets. As your content reaches a wider audience, your social media engagement and reach expand.
Blogs Can Keep Your Audience Updated About the Business
You as a business owner can think of blogging as a direct communication channel with your audience. It can be leveraged to keep customers and potential customers in the loop about your business. Your website content is more straightforward and practical. A business blog is more flexible and casual making it easier to connect with customers. You can share updates in such a way that it demonstrates who you are and not just what you do. It’s the perfect space to go into more depth about your products and services, comment on industry trends, and share timely content.
Get Valuable Feedback from Customers
A business website does a great job of presenting customers with the information they need. It’s only one-way communication. Customers don’t usually have room to ask questions, start a conversation, or comment. This is what gives a blog power. It can be designed to give your customers a voice. You can encourage feedback and discussion in the comment section of a blog. When you engage in great conversations with customers, you build trust, rapport, and authority for your brand. You also get to see your business from their point of view so you can make improvements where necessary.
Relay More Information About Your Products
Relevant content gives you the space to go into more in-depth explanations about your products or services. You have room to discuss how they are used and their advantages. You can share reviews, provide case studies, explore some of the specific benefits, or provide “how-to” guides with your target audience. This type of content helps to establish your company as an authority in the industry. This builds a knowledge bank; it also helps breed creativity and innovation. When you provide readers with deeper, more complex information on your posts, you are more likely to generate more ideas.
Quality Content Are Useful For Generating Leads
Search engines index blogs separate from the rest of your site. This provides a great opportunity for it to generate leads if you add a CTA or “call to action” to each post. This can be as simple as asking the reader to give you a call or schedule an appointment. It can also be an offer such as a free eBook, template, free trial, or some other type of content that visitors are willing to trade their information to receive. It’s not difficult to develop a CTA and involves just a few steps.
- Create a piece of valuable content your visitors are like to exchange their information for.
- Offer the free content and call-to-action by adding a popup or banner in your post.
- Set up a landing page to send people who click the call-to-action. This is the page you will use to capture their information.
- Once a visitor provides their information (email or phone number), they get access to the promised content.
You’ve got the lead and they receive valuable information in exchange.
Now you ask how to write a SEO friendly article?
Blogging and Boosting Your Brand Identity
The term branding doesn’t just mean your logo and slogan. Branding is now used to refer to how customers and potential customers respond psychologically and emotionally to your brand. Your blog should be a reflection of your brand and it should incorporate the same slogan, color scheme, and motifs as your brand and your website. You’ll want to continue solidifying your branding that you’ve used on your website and social media platforms. This helps keep your brand consistent. Maintaining a blog helps build your brand identity as it becomes an extension of your brand on a level customers can easily engage.
Final Thoughts
These are just six great reasons why consistent blogging is important to your online presence. As a matter of fact, blogging as a business entity hasn’t ever been more important than it is right now. Your business could experience more leads, more site traffic, well-established industry authority, and a better relationship with your customers. If you haven’t been blogging, then now is a great time to start. If you have been blogging there’s never a better time than now to make the most of it to increase your online visibility. Developing an effective blogging strategy can be just the boost your business needs!
