Notes about Website Design, SEO, Online Marketing, and anything between and beyond
Google Reviews Are Hidden from ChatGPT
For years, I’ve told every client the same thing: “Get more Google reviews.” It made perfect sense. Reviews helped with local SEO, boosted trust, and made businesses stand out on Google Maps. A steady stream of five-star reviews could do more for visibility than...
Why small-business websites need security plugins
A Quick Story: The Day a Local Courier Got Hacked We’ve all seen the headlines: some giant corporation or government agency got hacked, millions of records stolen, ransom paid. Easy to shrug and think, “That’s for the big guys to worry about. Nobody’s coming after my...
What is Browser Cache
One of the most common questions we get from clients is, "Why don’t I see the changes you made to my website?" Or, "Why does my site still look the same even after a big update?" The answer almost always comes down to your web browser storing a cached version of your...
What to do with no-index pages in Google Search Console
Did you receive an email from Google saying that some of your web pages were not indexed? I get this question a lot, and most people are scared because they feel that it means that the search engine will no longer show their website. Let me explain what is behind it...
Understanding no-index page in the Search Console
Have you ever worried about the no-index page on Google Search Console? A new client who just started using the Google Search Console emailed, asking if non-indexed pages would prevent her website's ranking on Google. As web designers and SEO expert, I often rely on...
Massage Therapy Website Design
Massage therapy is saturated market in the MetroWest area. An established business needed a website redesign to send out and grow its online visibility
How Much Does a WordPress Website Cost?
One question we get asked a lot is how much a WordPress website is going to cost. This is one of the most asked questions, and you can find the starting prices on our webdesign service page. What you don't see on that page, is what really goes into the cost of your...
The Impact of Website Redesign on Search Engine Rankings
A website redesign can be a pivotal moment for any online business. It's a chance to refresh the brand, improve user experience, and potentially boost engagement. However, one crucial element often causes concern: the impact on search engine rankings. In truth, the...
SEO help for a photograper
Lyndsay Hannah, a Boston photographer, is a family and newborn photographer whose images are full of love and creativity. Her passion and originality come through her beautiful and memorable images. Her subjects are not in typical poses, but authentic and...
Complete SEO guide for how to optimize a Photography website
Are you a photographer having a hard time optimizing your photography website? You are not alone. Most photographers find it difficult and subsequently get lost trying to make their photo website Google friendly. These are some tips that you should take into...
Landing page vs Website
As a small business owner, it's crucial to understand the difference between a landing page and a website. While many people use these terms interchangeably, they are wrong. These two web and marketing tools have key differences in functionalities and objectives. A...
Google Reviews and how to use them
I talk about the importance of Google Reviews all the time. If you read my newsletter, you know that reviews are a huge deciding factor for prospective clients when it comes to finding the right business.By reading reviews left by other customers, you can get a sense...